Digital Marketing
- Description
- Curriculum
- FAQ
- Notice
- Reviews
Purpose of Digital Marketing Course
The purpose of this Digital Marketing Course at NICON Group of Colleges is to prepare students with the practical skills needed to succeed in the digital economy. The course aims to develop proficiency in social media marketing, search engine optimization, paid advertising, content creation, and e-commerce store management . Students will learn how to use digital marketing software tools and market analysis on businesses to get the best search engine results . The course is designed to provide practical knowledge and improve employability in today’s competitive job market .
Key Features of This Digital Marketing Course
The key features of this Digital Marketing Course are as follows:
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We enable students to gain proficiency in digital marketing strategies and tools
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Students develop hands-on experience in social media marketing, SEO, and paid ads
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This course enhances career prospects in the growing digital economy
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Learn to create and manage online stores on platforms like Shopify and Daraz
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Master content creation, branding, and marketing strategy
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You will learn from highly qualified and experienced instructors
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Interactive, practice-oriented teaching methodology with live projects
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Flexible timings to accommodate all students
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Certification upon completion of the course
Importance of Digital Marketing
Growing Industry Demand: Digital marketing has high demand locally and internationally as businesses increasingly rely on online platforms for growth and customer acquisition . Companies are actively seeking digital marketing professionals for roles in social media management, SEO, paid advertising, and e-commerce.
Career Opportunities: Graduates can pursue careers as digital marketing specialists, social media managers, SEO/SEM specialists, content marketing managers, performance marketing analysts, brand managers, and e-commerce consultants . The degree provides students with the fundamentals of understanding the digital marketing field and exploration of knowledge in diverse fields .
Entrepreneurial Opportunities: Digital marketing skills enable individuals to start their own online businesses, become freelancers, or work from home. Many digital marketing jobs can be done remotely, providing flexibility and independence .
Global Reach: Digital marketing allows businesses to reach customers worldwide. Platforms like Facebook, Instagram, Google Ads, and YouTube enable targeted advertising to specific audiences based on interests and geographic location.
Who Should Join This Digital Marketing Course?
This Digital Marketing Course is suitable for:
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Students and job seekers looking to build a career in digital marketing
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Business owners who want to grow their business online
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Freelancers seeking to earn income through digital marketing services
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Professionals wanting to upgrade their skills for career advancement
Career Growth with Digital Marketing
Enhanced Job Prospects: Digital marketing has high demand locally and internationally. Students can apply for digital marketing jobs as social media managers, SEO specialists, content marketers, and e-commerce managers .
Freelancing Opportunities: Graduates can start freelancing through platforms like Upwork, Fiverr, and Freelancer, offering services in SEO, social media management, content creation, and paid advertising. Many courses include freelancing training to help students start earning online .
Entrepreneurial Ventures: Digital marketing skills enable individuals to start their own online stores, become Amazon and Daraz sellers, or build personal brands. Students learn how to sell products online through websites or marketplaces .
Study and Career Abroad: Digital marketing is a globally recognized skill, opening doors to international career opportunities in the growing digital economy.
Why NICON Group of Colleges?
NICON Group of Colleges is one of the leading skill-based education providers in Pakistan, offering reliable and practical education through our multiple campuses across the country. NICON offers Digital Marketing programs as part of our comprehensive training portfolio . We are always keen to provide what students need to get fast results after taking the course. This Digital Marketing Course is designed for individuals serious about developing practical digital skills.
Join us through this Digital Marketing Course because we provide:
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Unique Methods of Learning
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Project Analysis
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Certification as an Award
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Expert Faculty with Proven Track Record
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Modern Learning Facilities
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Flexible Timings
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Multiple Campus Locations Across Pakistan
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1
Day 1Introduction to Marketing & Digital Marketing
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What is Marketing? Definition and core concepts
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Traditional Marketing vs Digital Marketing
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What is Digital Marketing and why it matters
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Evolution of marketing in the digital age
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Digital marketing ecosystem and channels
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Assignment: Research and compare traditional vs digital marketing
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2
Day 2
Meeting with Clients
Preparing for client meetings
Understanding client needs and requirements
Asking the right questions
Presenting marketing solutions
Building client relationships
Assignment: Role-play a client meeting scenario
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3
Assignment 1 -
4
Quiz 1 -
5
Day 3
Content Strategy - Part 1
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What is Content Strategy and why it matters
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Types of content (blog, video, infographics, podcasts)
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Content pillars and themes
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Content creation process
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6
Day 4
Content Strategy - Part 2
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Content formats and platforms
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Repurposing content across channels
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Content optimization and SEO writing
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Content distribution strategies
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Assignment: Create a content strategy document
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7
Day 5
Content Calendar Creation
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What is a Content Calendar and its importance
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Tools for content calendar management
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Planning content in advance
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Scheduling posts strategically
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Seasonal and event-based content
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Assignment: Create a 30-day content calendar
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8
Assignment 2
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9
Quiz 2
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10
Day 6
Canva Basics
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Introduction to Canva
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Creating social media graphics
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Using Canva templates
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Design principles for social media
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Canva Pro features
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Assignment: Create 5 social media posts in Canva
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11
Day 7
Scheduling Posts
Social media scheduling tools
Buffer, Hootsuite, Later, Meta Business Suite
Best times to post on each platform
Automating content delivery
Assignment: Schedule posts for one week
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12
Day 8
Social Media Advertising - Meta Ads
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Introduction to Meta Ads (Facebook & Instagram)
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Creating ad accounts and Business Manager
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Campaign objectives and goal setting
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Audience targeting options
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Ad formats and creative best practices
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Assignment: Set up a Meta ad campaign
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13
Assignment 3
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14
Quiz 3
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15
Day 9
Social Media Reporting
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What is Social Media Reporting
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Key metrics to track (engagement, reach, impressions, CTR)
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Creating social media reports
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Using Meta Business Suite analytics
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Presenting results to clients
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Assignment: Create a social media performance report
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16
Day 10
Search Engine Optimization (SEO)
Introduction to SEO
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What is SEO and why it matters
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How search engines work (crawling, indexing, ranking)
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SEO vs SEM vs PPC
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Organic vs paid search results
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Search engine algorithms and updates
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Assignment: Conduct a basic SEO audit of a website
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17
Day 11
Keyword Research
What is Keyword Research
Types of keywords (head, body, long-tail)
Understanding search intent
Keyword research tools (Google Keyword Planner, Ahrefs, SEMrush)
Competitor keyword analysis
Keyword mapping and strategy
Assignment: Create a keyword strategy document
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18
Assignment 4
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19
Quiz 4
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20
Day 12
Content Writing for SEO
SEO-friendly content writing
Incorporating keywords naturally
Writing compelling headlines and meta descriptions
Using headings (H1-H6) effectively
Content length and readability
Assignment: Write an SEO-optimized blog post
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21
Day 13
Types of SEO - Overview
Introduction to 4 Types of SEO
On-page SEO
Off-page SEO
Technical SEO
Local SEO
How all types work together
Assignment: Research and differentiate SEO types
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22
Day 14
On-Page SEO
Title tags, meta descriptions, and headers
Content optimization
URL structure and internal linking
Image optimization (alt text, file names)
Schema markup and structured data
Using Yoast SEO plugin
Assignment: Optimize a webpage for on-page SEO
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23
Assignment 5
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24
Quiz 5
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25
Day 15
Off-Page SEO
Building backlinks and domain authority
Types of backlinks
Guest posting and content outreach
Social signals and brand mentions
Broken link building
Avoiding black-hat SEO
Assignment: Develop a link-building strategy
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26
Day 16
Technical SEO
Technical SEO fundamentals
Site speed optimization
Mobile optimization and Core Web Vitals
XML sitemaps and robots.txt
Using Google Search Console
Fixing crawl errors and duplicate content
Assignment: Conduct a technical SEO audit
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27
Day 17
Local SEO
What is Local SEO and why it matters
Google My Business profile optimization
Local keyword research
Local citations and directory listings
Customer reviews and ratings
Local SEO reporting
Assignment: Optimize a Google My Business profile
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28
Assignment 6
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29
Quiz 6
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30
Day 18
SEO Reporting
SEO metrics and KPIs
Using Google Search Console
Using Ahrefs/SEMrush for reporting
Keyword rankings tracking
Competitor analysis reporting
Creating client SEO reports
Assignment: Create a comprehensive SEO report
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31
Day 19
Google Ads
Introduction to Google Ads
What is Google Ads and why it matters
Google Ads ecosystem overview
Setting up a Google Ads account
Understanding Quality Score and Ad Rank
Bidding strategies and budgeting
Assignment: Set up a Google Ads account
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32
Day 20
Campaign Types - Search Campaigns
Creating search campaigns
Keyword match types (exact, phrase, broad)
Ad copy creation best practices
Writing effective headlines and descriptions
A/B testing ad variations
Assignment: Create a Google Search campaign
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33
Assignment 7
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34
Quiz 7
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35
Quiz 7
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36
Day 21
Campaign Types - Display Campaigns
Display advertising fundamentals
Google Display Network (GDN)
Banner ad design best practices
Targeting options for display ads
Display campaign optimization
Assignment: Create a display campaign
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37
Day 22
Campaign Types - Shopping Campaigns
Google Shopping campaigns overview
Product feed optimization
Merchant Center setup
Shopping ad types
Shopping campaign optimization
Assignment: Set up a Shopping campaign
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38
Day 23
Campaign Types - Video Campaigns
YouTube advertising fundamentals
Video ad formats (skippable, non-skippable, bumper)
Creating video ad content
YouTube targeting options
Video campaign optimization
Assignment: Create a YouTube video campaign
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39
Assignment 8
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40
Quiz 8
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41
Day 24
Campaign Types - App Campaigns
Mobile app advertising
Google App Campaigns
App install and engagement campaigns
App campaign optimization
Assignment: Set up an App campaign
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42
Day 25
Campaign Types - Smart & Performance Max Campaigns
Smart campaigns overview
Performance Max campaigns
Automated campaign management
AI-powered optimization
Performance Max best practices
Assignment: Set up a Performance Max campaign
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43
Day 26
Campaign Types - Local & Discovery Campaigns
Local campaigns for brick-and-mortar businesses
Discovery campaigns for visual storytelling
Gmail campaigns
Targeting local customers
Assignment: Create a Local campaign
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44
Assignment 9
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45
Quiz 9
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46
Day 27
Campaign Types - Search Partners & Dynamic Ads
Search Partners campaigns
Dynamic Search Ads
Dynamic remarketing
Expanding campaign reach
Assignment: Set up Dynamic Search Ads
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47
Day 28
Conversion Tracking
What is Conversion Tracking
Setting up Google Ads conversion tracking
Tracking website conversions
Tracking app conversions
Understanding conversion attribution
Assignment: Set up conversion tracking
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48
Day 29
Budget Setup & Management
Setting campaign budgets
Shared budgets
Daily vs lifetime budgets
Bid strategies (manual CPC, target CPA, target ROAS)
Budget optimization techniques
Assignment: Create a budget plan for campaigns
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49
Assignment 10
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50
Quiz 10
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51
Day 30
Advanced Google Ads
Competitor Analysis
Analyzing competitor Google Ads
Using Auction Insights
Spy tools for competitor research
Understanding competitor strategy
Differentiating your campaigns
Assignment: Conduct competitor analysis
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52
Day 31
Ad Copies + Assets
Ad copywriting best practices
Using all ad assets (sitelink, callout, structured snippet)
Responsive search ads
Headline optimization
Ad extensions and their benefits
Assignment: Create optimized ad copy
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53
Day 32
Advanced Ad Extensions
Sitelink extensions
Callout extensions
Structured snippet extensions
Call and message extensions
Location extensions
Assignment: Set up all ad extensions
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54
Assignment 11
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55
Quiz 11
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56
Day 33
Audience & Remarketing
Audience targeting strategies
Remarketing and retargeting
Creating remarketing lists
Custom audiences
Similar audiences
Assignment: Set up remarketing campaigns
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57
Day 34
Google Ads Reporting
Key Google Ads metrics
Creating campaign reports
Using Google Ads dashboard
Automated reporting
Presenting results to clients
Assignment: Create a Google Ads performance report
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58
Day 35
Google Ads Optimization
Campaign optimization techniques
A/B testing strategies
Quality Score improvement
Landing page optimization
Ongoing campaign management
Assignment: Optimize a Google Ads campaign
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59
Assignment 12
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60
Quiz 12
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61
Day 36
Final Assessment & Capstone Project
Comprehensive revision of all modules
Capstone project: Create a complete digital marketing strategy
Campaign planning and budget allocation
Social Media, SEO, and Google Ads integration
Presentation and feedback
Certification
Digital Marketing Course Now Open for Admissions
This is to inform all students and professionals that NICON Group of Colleges is now accepting admissions for its comprehensive Digital Marketing Course at the 6th Road Campus and other campuses across Pakistan. In today's fast-changing business landscape, digital skills are no longer optional—they are a necessity for career growth and business success . Our course is designed to give practical, hands-on experience to individuals who want to build income streams online or grow a business presence beyond traditional markets. The demand for digital marketing professionals is growing rapidly as businesses increasingly rely on online platforms for growth and customer acquisition. Limited seats are available, and interested candidates are encouraged to register early.
Course Highlights:
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Comprehensive training in social media marketing, SEO, and Google Ads
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Practical, hands-on approach with real-world applications
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Learn to create, manage, and scale online stores and marketing campaigns
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Expert faculty with industry experience
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Flexible timings and multiple campus locations across Pakistan
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Certification upon completion
Digital Marketing Course - Comprehensive training covering social media marketing, SEO, Google Ads, e-commerce, and freelancing skills.
There are no strict prerequisites for this course. Students must follow the timetable to enroll in and complete this Digital Marketing Course. It includes:
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Students must be prompt so they do not miss any training sessions
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They must bring a notepad to write down important points
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Candidates must have a learning-oriented mindset
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Having a laptop is highly recommended for practical exercises
